Lahore · shipping since 2022Bookings open for Q1 2027

Softwarewewrote,softwarewestillrun.

We're four engineers in Lahore — two backend, one full-stack, one designer who also runs the marketing campaigns. We build web apps, mobile apps, school and hospital management systems, and the campaigns that get them used. Same four people from kickoff to the production deploy two years later.

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On the desk this week

A parent-communication module for a school network in Islamabad — push notifications, fee receipts, attendance digests. Shipping in November.

Recently shipped

A pharmacy inventory rewrite for a hospital in Faisalabad. Stockout response dropped from 36 hours to under 4 — the pharmacist was the one who timed it.

Q3 numbers

SEO and paid acquisition for fjstore.tech — +61% organic sessions over the last quarter against a flat paid budget.

Trusted by teams at

FJ Nexus — Internalfjstore.techBeaconhouse School NetworkFaisalabad HospitalIslamabad Schools NetworkFJ Nexus — LahoreFJ Nexus — Internalfjstore.techBeaconhouse School NetworkFaisalabad HospitalIslamabad Schools NetworkFJ Nexus — Lahore

01 — What we do

Three practices, run by the same four people.

We chose not to split engineering from marketing across two vendors and three project managers. Each line below is delivered by the team that built the others — which is why most of our work ships in weeks, not quarters.

№ 01

Web & mobile apps

Next.js, React, and React Native — built in-house, owned after launch.

Customer portals, dashboards, native mobile apps. Real auth, real payments (Stripe, JazzCash, EasyPaisa), and App Store submission when the project calls for it. The code is ours when we hand it over — we don't disappear into a sprint handoff.

  • Next.js / React front-ends
  • React Native for iOS & Android
  • Stripe, JazzCash, EasyPaisa, bank APIs
  • Role-based auth, audit logs, encryption
  • App Store & Play Store delivery
Read the web & mobile apps brief
DashboardOrdersProductsCustomersMarketingAnalyticsSettingsADashboardLast 30 days · vs previous periodRevenuePKR 1.84M+12.4%Orders1,247+8.1%Conv. rate3.62%+0.4%AOVPKR 1,476−2.1%Revenue, last 30 daysDaily, in PKR1 Aug15 Aug8 OctRecent orders#4821PKR 2,400#4820PKR 1,850#4819PKR 4,200#4818PKR 950#4817PKR 6,120#4816PKR 1,210Top productsCotton Kurta — Sand184 soldPKR 184,000Linen Shirt — Sage142 soldPKR 156,200Wool Cardigan — Grey96 soldPKR 144,000Silk Scarf — Rust78 soldPKR 70,200TrafficOrganicDirectPaid

Visual mockup · production reference matches the actual stack

№ 02

Primary practice

School & hospital ERPs

Domain-specific management software. Java + Spring Boot + PostgreSQL.

Admissions to discharge, attendance to exam reports — built for institutions that need software their reception desk will actually use without a two-week training programme. Runs on your server or ours; either way you get a written runbook.

  • School: admissions, fees, exams, transport
  • Hospital: OPD, IPD, pharmacy, lab, billing
  • Inventory + batch + expiry tracking
  • Reports: PDF, Excel, email-scheduled
  • On-premise or cloud deployment
Read the school & hospital erps brief
Pharmacy · Stock & InventoryFaisalabad HospitalPHSKUS IN STOCK1,284+12 todayLOW STOCK23needs reorderEXPIRING 30D8review batchSTOCKOUT RESPONSE3.8hfrom 36h · 89% fasterSearch SKU, batch, or supplier…+ Add stockExport CSVSKUDRUGSTOCKMINEXPIRYSTATUSPCM-500Paracetamol 500mg1,240200Mar 2027OKAMX-250Amoxicillin 250mg84100Aug 2026LOWIBU-400Ibuprofen 400mg612150Jan 2027OKMET-500Metformin 500mg32100Oct 2026LOWATM-25Atorvastatin 25mg080Sep 2026OUTAZT-500Azithromycin 500mg402100Dec 2026OKOME-20Omeprazole 20mg188100Sep 2026EXPLOS-50Losartan 50mg94100Feb 2027LOWCIP-500Ciprofloxacin 500mg27680Jun 2027OKREORDER TRIGGER3 SKUs crossed reorder threshold

Visual mockup · production reference matches the actual stack

№ 03

Digital marketing

SEO, paid acquisition, lifecycle email — run by the same people who built the product.

Once the product is live, the work is bringing the right users to it. Because we built the software too, the funnel and the product are designed by the same hands. We report on revenue, not on impressions.

  • Google Ads & Meta Ads management
  • Technical + content SEO
  • Email automation (welcome, cart, win-back)
  • GA4, server-side tagging, dashboards
  • Monthly reporting against CAC & ROAS
Read the digital marketing brief
FJ Nexus · Analytics|fjstore.tech — Q3 2026LiveShareSESSIONS184,290+61% vs Q2REVENUEPKR 5.2M+44% vs Q2CACPKR 412−12% vs Q2ROAS4.8×+0.7× vs Q2Sessions vs revenueDaily, last 90 daysSessionsRevenueJulAugSepOctChannel performanceRevenue contributionGoogle · OrganicPKR 2.18M42%Google · PaidPKR 1.09M21%Meta · PaidPKR 940K18%Email · LifecyclePKR 624K12%DirectPKR 364K7%Conversion funnelSessions184,290Product views82,440Add to cart21,180Checkout8,420Purchase3,012Top landing pages/cotton-kurta-sand12,402/linen-shirt-sage9,184/collections/summer8,720/about6,210/cart4,840

Visual mockup · production reference matches the actual stack

02 — Shipping ledger

What we've actually shipped.

We only list projects that are live or in active development. Every entry links to something you can click. The prototypes, the abandoned experiments, the half-finished clients — they stay in the repo.

№ 001Shipped · 2023

fjstore.tech

E-commerce · 2023 – present

A full e-commerce platform with storefront, admin, payments, and order management. We built it to learn Medusa, and it's become the case study we show clients when we explain what our stack feels like in production.

+61% organic sessions in the last quarter

№ 002Internal

Hospital Management System

Healthcare · 2024 – present

Backend-driven HMS covering OPD, IPD, pharmacy, lab, and billing. Role-based access for reception, doctors, nurses, and pharmacy — each with the views they actually use, not the views we thought they should use.

Pharmacy stockout response: 36h → 4h

№ 003In progress

School Management App

Education · 2024 – present

Mobile-first platform for admissions, attendance, fee vouchers, exam results, and parent notifications. Two new modules shipping in November — a parent comms app and a fee-receipt generator.

Four projects. Three running in production, one in development. Nothing here is a polished mock.

Want to be № 005? →

03 — How we work

The way every project runs.

We've shipped enough projects to know what derails them — vague scopes, surprise invoices, "we'll demo next sprint." This is the workflow we run for every client, large or small.

  1. 01

    Discovery call

    60 minutes

    A call, not a sales pitch. We listen, ask the questions we should have asked first, and leave you with a short written brief whether we end up working together or not.

  2. 02

    Fixed-scope proposal

    Within 1 week

    One document: deliverables, timeline, payment milestones, what's out of scope, and the assumptions we're making. No hourly surprise invoices later — the price we quote is the price you pay.

  3. 03

    Build, with weekly demos

    2 – 12 weeks

    Every Friday you get a working build, not a slide deck. We use Linear for tasks and Loom for walkthroughs. You see real software the entire way through, and we ship to a staging URL so you can click around.

  4. 04

    Ship & hand over

    1 week

    Production deploy, DNS, SSL, app-store submission if needed. You get a runbook — how to deploy, how to add a user, how to read the logs — not just a Git repo.

  5. 05

    Support, if you want it

    Optional monthly

    A monthly retainer for hosting, bug fixes, and small change requests. Cancel any month. Most clients stay; some don't — both are fine, and we'd rather you leave than stay out of habit.

04 — About

Four people,
one office in Lahore.

Founded in 2022 by engineers who'd grown tired of agencies that promise senior work and ship juniors. We're intentionally small. We don't subcontract.

FJ Nexus started as two engineers and a freelance front-end designer, working out of a coworking space in Gulberg. The first project was a school management system for a friend's academy in Islamabad — they needed admissions, fees, and attendance in one place, and the off-the-shelf options were either too expensive or too rigid. We built it in eight weeks. It's still running, and the school has referred two more campuses to us since.

Four years later we are four people in the office — two backend engineers, one full-stack, one designer who also runs the marketing campaigns. We work from a small room in Johar Town and ship to clients in Pakistan, the Gulf, and the UK. Most of our work is for schools, hospitals, and small product teams who need production software without the agency overhead.

We say no to projects we can't deliver well. We don't take on twelve clients at once. If you write to us and we're at capacity, we'll tell you — and we'll recommend someone else if we can.

2022

Founded

4

People in Lahore

Weekly

Demos, not slide decks

0

Subcontracted lines

Work with us

Ready when you are

Have something to ship?
Let's talk specifics.

A 60-minute discovery call is free. Send a short note about what you're building — we'll come back within a day with questions, not a quote.

Book a discovery call

Average response · 1 business day

05 — Contact

Tell us what you're building.

A short note is enough — what the product is, the timeline, any reference work. We'll come back within a business day with questions or a proposal, whichever makes more sense.

Office
Lahore, Pakistan. Remote-first, with regular on-site weeks for institutional clients.

We respond within 1 business day.